Alternative Property Ladder
Purpose built rental products span the whole range of age groups from students through graduates and professionals to family housing.
For operators working in both the student housing and BTR markets, this presents an opportunity to build cohorts of lifetime customers. By providing a fantastic experience for students at university and earning their customer’s loyalty, they can continue to house those people through their time as young professionals and when they move to start a family.
■ Higher expectations
Student housing used to be seen as a rite of passage. Young people would spend three or four years in grotty, overcrowded flats while barely scraping enough money together to afford instant noodles and a night out.
Those days are long gone. Now, student accommodation is some of the highest quality housing in the country. New, purpose-built blocks have facilities and amenities designed to accommodate every need. This raises the question: why would graduates want to leave?
Of course, nobody is suggesting graduates should stay living in student housing forever. But they can experience the same quality and level of service elsewhere, namely in co-living or Build to Rent homes.
■ Different product, same experience
For those still happy living the communal student lifestyle, co-living spaces such as the Collective at Old Oak Common offers a similar experience to student housing. The private living space is similar to PBSA, but residents can also access all sorts of shared space such as kitchens, gardens, a games room and even a spa.
Following on from this, those graduates can move on to a more private space in a Build to Rent scheme with more traditionally sized apartments such as those at Vantage Point or East Village, both in London. Another option further up the ladder is BTR housing designed with families in mind – such as offered by Sigma.
Beyond that, we have started to see companies such as Hanover and Girlings investing in rental accommodation for senior or retirement living. This accommodation provides the space and amenities valued by older people while providing additional support with daily tasks and medical care as people age and their needs evolve.