The world has faced a year of economic uncertainty leading to a slowdown in wider residential property markets, however, branded residences as a sector have remained resilient in the face of global headwinds.

The global distribution for branded residences also continues to expand, with brands seeking new locations to develop their portfolios. This expansion is notably extending to emerging markets, where brands are capitalising on their reputations in regions experiencing rapid economic growth and wealth accumulation.

The landscape of branded residences is evolving with new players, including and especially from non-hotel brands. Although luxury hotel brands remain dominant, other chain segments are making strides, fostering diversification to cater to varying buyer demands across diverse geographical landscapes.

Changes in usage patterns also continue to drive buyer preferences. With the ongoing shift to flexible and hybrid working, buyers of branded residences are using their homes for longer periods of time. This shift is prompting changes in amenity and service offerings on a global scale, as brands adapt to meet the evolving preferences of their clientele.

Amidst this evolution, competition for developments and buyers remains intense. Success in this ever-growing global sector hinges on a deep understanding of local markets, nuanced buyer inclinations, and the union of brand identity with each unique location, all of which continue to propel schemes and brands forward.

Branded residences can be found in every corner of the globe