Spotlight: Branded Residences – EMEA
"With 30% of current global supply and a strong pipeline, Branded Residences across the EMEA region are evolving with new players and types of schemes"
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"With 30% of current global supply and a strong pipeline, Branded Residences across the EMEA region are evolving with new players and types of schemes"
"Diversification of location and product type will be a leading driver of branded residences through the pipeline period"
"Clusters of branded residences schemes are growing as the sector expands"
"Rental programmes can offer an additional value proposition to prospective buyers"
"Brand affiliation can encourage premium pricing when compared to other equivalent non-branded stock in the market"
"The diversity of branded residential schemes, in terms of location, type, brand, and design, continues to be a strong selling point for this unique property type."
"The world has faced a year of economic uncertainty leading to a slowdown in wider residential property markets, however, branded residences as a sector have remained resilient in the face of global headwinds."
"Geographic diversification is not the only way that the sector is changing, with new buyers and new brands boosting branded residences"
"The number of branded residences continues to increase with many new projects scheduled in the APAC region"