Though branded residences originated in North America, brands are increasing their global presence across all geographies. Today, there are 640 schemes, accounting for nearly 100,000 units, operating across every continent, save Antarctica. The growth of the sector is set to continue apace, with supply levels forecast to exceed 1,100 schemes by 2027, nearly doubling current supply levels.

In the Middle East and Asia Pacific, growth hotspots, both in terms of pure economic growth and wealth creation, are attracting more interest and development from global brands. The regions have seen 400% and 216% increases, respectively, in their levels of supply of schemes over the last decade. Emerging markets in Central and South America have had significant growth as well, with the number of schemes operating in the region increasing by 288% since 2012.

The global growth of the branded residences sector is set to continue, with the Middle East leading the charge by pipeline growth. Across the region, current supply is projected to increase 86% by the end of the forecast period. Central and South America (71%) is a close second in terms of supply growth and Europe (55%) completes the top three fastest-growing locations.

Growth in the Asia Pacific, North American, and African regions is projected to be robust, albeit lower than the other locations.

By volume of pipeline, the United States, United Arab Emirates, Vietnam, and Mexico are forecast to add the largest number of schemes – more than 30 schemes in each country over the forecast period, with the US projected to add over 70 schemes in its already large and established market. By scale of increase from current supply, Egypt, Saudi Arabia, Cyprus, Qatar, and Costa Rica lead the table, each with growth of more than 300%, further illustrating the trend of increased brand investment in the Middle East and Central and South America.

The top markets for branded residences

Dubai, South Florida, and New York are the top three locations for branded residences globally, based on their supply of completed and pipeline schemes. These markets have well-established luxury property markets and attract a range of domestic and international buyers to the vibrant locations both for business and cultural activity. However, growth in these markets is slowing – although still high – as many brands look to growth and expansion opportunities in emerging cities and resort locations.

Of the top 15 locations, ten of them are either resort or emerging locations, demonstrating how diversified the branded residence sector has become. Cities and resorts in emerging markets such as Phuket, the Caribbean, and Mexico are climbing the league table as buyers look for additional residences in holiday and seasonal areas. These locations are led by developments from both luxury and non-luxury brands.

_{Read the articles within Spotlight: Branded Residences below.}

Further information

Global Residential Development Consultancy