Branded residences, as a property sector, has proved to be incredibly resilient in the face of global uncertainty and change. The sector has not only survived the disturbance but continues to thrive. Over the past ten years, the sector has grown by over 150%, and the pipeline of future branded residences remains strong.

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Geographic distribution

Today, there are 640 schemes, accounting for nearly 100,000 units, operating across every continent. The growth of the sector is set to continue apace, with supply levels forecast to exceed 1,100 schemes by 2027, nearly doubling the current supply levels.

Key players

The diversification of the branded residence space isn’t limited to geographic diversification. The sector is evolving from a market dominated entirely by hotel brands to a diverse combination of hotel and non-hotel brands in the sector.

Branded residences by chain scales

Historically dominated by luxury hotel chains, other chains are taking increasing market share as the branded residences sector expands. Different locations necessitate different development solutions which, in turn, must take into account the evolution of buyer preferences.

Developer roundtable

Savills World Research spoke to six branded residence developers active in different global regions to get their views and opinions on the strength of the branded residence space and the markets within which they are active. Click through to hear what they had to say.

Big on brands

According to the brands themselves… In the wake of the pandemic, people’s needs for their homes have shifted dramatically compared to 2019. Branded Residences are quickly adapting to these new needs by providing more personalised, spacious, and private accommodations.

Branded residence price premiums

Compared to non-branded stock, branded residences can command a significant price premium. Savills analysis shows that the average global premium for branded residences, over a comparable non-branded product, stands at 30% on an unweighted basis.

Branded residences: outlook

The global market for branded residences is continuing to expand, with brands looking for new locations to grow their portfolios. Affluent, globally mobile individuals will continue to drive demand for branded residences.

_{Read the articles within Spotlight: Branded Residences below.}

Further information

Global Residential Development Consultancy