The branded residences sector has grown by 230% over the past decade. Today, there are 580 schemes open and operating with almost 100,000 units between them, and the market is forecast to exceed more than 900 schemes by 2026, almost doubling the current supply.

This growth has gone hand in hand with the expansion in the number of brands participating in the space, rising from 69 in 2011 to 133 in 2021.

Changing global distribution

While North America, the birthplace of branded residences, historically accounted for the majority of global supply, the sector has since diversified geographically.

Brands have spread rapidly into other global regions, particularly in Asia Pacific and the Middle East where economic growth and rising domestic wealth has supported expansion over the last decade.

However, the United States remains by far the largest single country market, home to almost 200 branded residence schemes and higher than the next seven largest country-level markets combined.

Thailand and the United Arab Emirates are the second and third largest country markets, with 42 and 39 completed schemes, respectively.

Growth markets

North America, the largest market by number of schemes until 2013, now accounts for 35% of the total supply of branded residences globally and just 28% of supply over the forecast period. The growth in schemes in the Asia Pacific region is a close second at 26% of the pipeline by global distribution.

Globally, growth is forecast for the sector in all regions, though some new hotspots are emerging. Over the next five years, Costa Rica, Nigeria, the Cayman Islands, and Egypt are forecast to more than double their current supply (from a low base). Belgium, Serbia, and Dominica are each expected to open their first schemes this year, further diversifying global supply.

By number of new schemes in the pipeline, the United States, Mexico, and the UAE lead the pack for the forecast period. The US has more than double the number of schemes than the next country, Mexico, which still has a substantial pipeline of 27 new schemes being added to supply over the next five years.

This mixture of emerging and established prime markets illustrates the growing reach of the sector today. Now a proven formula, brands and developers are confident about entering new geographies.

_{Read the articles within Spotlight: Branded Residences below.}

Further information

Global Residential Development Consultancy