At the national level, provision of PBSA remains very low, even in mature markets (see Fig.13). Cultural trends, such as prevalence for students to live at home during study (particularly in Italy and Spain, for example), a preference for a certain type of accommodation (such as a desire for individual apartments and studios in Germany) impacts the nature of these markets.
The optimum ratio for accommodation varies not only by country, but by town or city. Many universities supply their own accommodation, but lack the funds or expertise to bring to modern standards. This opens up opportunities for JVs and partnering arrangements with private sector operators. In some markets private and residential local landlords meet the gap in supply.
Growing global student mobility has reinforced the need for quality, well managed student accommodation. Unfamiliarity with the local housing markets makes quality PBSA from a trusted provider particularly appealing. As the market has matured, students have come to demand more from their accommodation, and will pay a premium for amenities and services on site.