Spotlight: Branded Residences – The Americas
"Global diversification of supply has not diminished the importance of branded residences across the Americas"
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"Global diversification of supply has not diminished the importance of branded residences across the Americas"
"Savills Prime Residential Index: World Cities monitors the performance of prime residential property across 30 global cities; tracking capital, rental and yield values. Average growth in 2023 was 2.2% for capital values, while rents grew at 5.1% on average"
"For international buyers, a property’s purchase price is only part of the cost equation"
"In the face of economic uncertainty, prime residential pricing proved resilient in 2023, though at lower levels of price growth than seen in the immediate aftermath of the pandemic, with average increases of 2.2% across the index"
"Rents outpaced capital values in 2023, with 28 of the 30 cities tracked in the World Cities index experiencing positive rental growth. Rents increased by an average of 5.1% compared to the average capital value growth of 2.2% for 2023"
"Geographic diversification is not the only way that the sector is changing, with new buyers and new brands boosting branded residences"
"Clusters of branded residences schemes are growing as the sector expands"
"The number of branded residences continues to increase with many new projects scheduled in the APAC region"
"Branded residences originated in the Americas, with rapid expansion still seen in South Florida and São Paolo leading the way"
"As more branded schemes enter the market, it is more important than ever to stand out."