. By comparing the property to other newbuild properties in Grønttorvet and with many completed properties in the nearby area, we established an expected rent level for future lettings to support an efficient sales process.

Buyers are to an increasing extent looking for security and transparency when they invest in a new property - especially in newly established urban and development areas. This type of security cannot be obtained by a realtor reflecting last year’s price level to arrive at a current purchase price.

Growing interest in development areas
We see a general interest in buying attractive properties in development areas. However, along with this growing interest has also followed a growing need to be presented with data that can support the purchase decision.

"When we set a price, the buyer wants to know what data in the business case support that specific price. In the sale of Filippa Haven in Grønttorvet, we documented the development that had taken place in a nearby area and that there is a legitimate reason to believe that the same development will take place in this specific area. Essentially, we use data to turn purchase hopes into purchase expectations. In other words, the business case is not built on pie in the sky, but on very realistic scenarios of what will happen in the future."

The nearby area is Valby Maskinfabrik, which is almost fully developed and is already an established district in Copenhagen with an attractive location. Investors that invested early in the development process of Valby Maskinfabrik are now being rewarded with good returns.

Reliable data support
We were chosen as advisor on the sale of Filippa Haven because, “they could present the best plan for the sales process” says Niels Lorentz Nielsen, CEO and Partner at Core Property Management, the seller of Filippa Haven.

Niels Lorentz Nielsen explains that while the current real estate market still requires good business acumen, there are increasing demands on the data support of a property.

- The highly professional foreign and Danish buyers do not just consider a property one day and close a deal the next. They base their business case on extensive research of rent levels, potential resident profiles, development in the area compared to other areas, owner-occupied flat prices, etc. That is why you need a professional advisor who is able to present potential buyers with all the data that highlights the qualities of the property - even the ones we cannot spot ourselves.

Leg work and specialist skills
The key to working with data is equal parts leg work and specialist skills.

- With our involvement in numerous real estate transactions across Denmark and the preparation of annual valuations, we have access to a large amount of data, which is entered into our data models and processed by our data specialists. In addition, we focus on creating a structured process so that we can collect data and extract the analysis we need, says Jesper Rasmussen.

For most newly established urban and development areas, there is an area that has already gone through the urban development process and accordingly can be used as a benchmark for an upcoming sale.