According to John Kristian Sørensen, former manager of the IKEA stores in Aalborg and Aarhus, where customers primarily visit by car, the new city store is located in a central Copenhagen hub. Every day 27,000 cyclists pass by the store. More and more people live in the city and choose not to have a car, and we want to be close to them and be more accessible. He emphasises that 700,000 people can reach the city store within 20 minutes. 

Thomas Nielsen, Commercial Property Advisor at Savills Denmark, says that more retail chains and big-box stores show interest in being closer to their urban target groups. Most recently, Thomas and Savills helped the DIY retailer Harald Nyborg find the lease for their new store by Vesterport S-train station.

Thomas explains that many of these stores are now adapting their business concepts to better cater and appeal to people in the city and their DIY-projects. 

- Customers want 'convenience shopping', where the goal is to minimise inconvenience and time consumption for the customers and at the same time offer a limited, but essential selection of items that can be easily picked up on the way home from work. In many ways, this phenomenon has become even more relevant in a time when consumers want quick and easy solutions," Thomas concludes.

Read about how we have advised Harald Nyborg