Second homes locations, not second place

As seen in other locations across the globe, we expect prime second home locations to continue to outperform city markets as buyers worldwide prioritise the lifestyles to be had in many of these locations

Trophy assets continue to triumph

The rarefied nature of prime Italian property makes it one of the ultimate trophy asset destinations for buyers, especially for the growing numbers of high-net-worth individuals around the world who are looking to add to their property portfolios.

Price preferences

Prime markets across Italy remain comparatively lower priced compared to residential property in other parts of Europe. Coupled with the enduring appeal of the Italian lifestyle, accessing prime residential property for a relative bargain can be a golden opportunity for many buyers.

Global appeal

Whilst Italy as a whole remains a predominantly domestic market, interest is growing in its prime property markets from across Europe and further afield, drawn by the quality of life, tax incentives, and rarity of Italian prime residential property. We expect that this increasing desire will continue to support prices across the key markets.

Gladiator performance

With forecast prime residential price growth of between 2% and 3.9%, Rome is expected to outperform the World city forecast average growth of 0.6% for 2024, demonstrating the enduring appeal of the eternal city.