From cuisine to architecture and from historic cities to timeless landscapes, Tuscany’s lifestyle appeal to the global community is well documented. Stretching from The Apennines to the Tyrrhenian Sea, prime residential prices are averaging just over €12,000 per square metre, second to Sardinia’s Costa Smeralda.

Umbria, adjacent to Tuscany and one of the few landlocked regions in Italy, is the least expensive prime Italian countryside market, with prices of just €3,400 per square metre. While prices in Tuscany grew by 7.2% in 2023 (8.0% growth since 2019), Umbria has seen flat growth over the last year and prices have fallen -10.8% on 2019, partially due to a less robust transport infrastructure, which makes it less easily accessible for potential international buyers.

Both regions are seeing lower numbers of transactions than were seen pre-pandemic, primarily due to a lack of high quality prime supply coming to market.

Rents in these two countryside locations have remained strong, however, with Tuscany seeing 29.5% price growth over 2023 and Umbria recording 8.5%. Both regions recorded high levels of rental growth since before the pandemic, rising by 26.6% and 13.2% on 2019. The Tuscan and Umbrian countryside offers space and access to nature in abundance, two elements key to many people’s lifestyle moves.