1. Climate uncertainty

Climate change remains a significant factor affecting ski markets. Resorts are increasingly investing in snowmaking technology to ensure consistent snow cover, but there is still uncertainty about natural snowfall. Ski destinations at higher elevations may have an advantage in attracting visitors due to more reliable snow conditions.

2.Prime persists

Prime residential tends to be a much more resilient sector of the housing markets worldwide, especially during times of economic uncertainty. Though there may be fluctuations in pricing, we still expect prime property to outperform mainstream property.

3. Sustainability surges

Sustainability remains a key concern for the ski industry. Many resorts have been at the forefront of adaptation and mitigation strategies. However, resorts are under pressure to adopt even more environmentally responsible practices, from reducing energy consumption to promoting eco-friendly transportation options, such as the Ski Train in Europe. Ski markets that can effectively communicate their commitment to sustainability may also have a competitive edge.

4. Buyer bump

Prime purchases in ski markets tend to be less reliant on mortgages, but a degree of caution may remain. With many of the top Swiss ski markets effectively closed to foreign buyers and other European locations closed to non-EU buyers, many may choose to rent property in these locations. But if buying is a top priority, other less restrictive locations are likely to benefit.

5. Regional resonance

The allure of local and regional travel will persist. Though international travel has returned post-Covid, many skiers will continue to explore the offerings in their own backyards, favouring destinations that are easily accessible by car, train, or short-haul flights.

If you’re considering a move, whether buying, selling or renting, our team would be delighted to assist with your ski property enquiries.

_{Read the other articles within The Ski Report below}