Research article

Ultra-prime property

The very top tier of ultra-prime property markets proves resilient


The top ten locations by ultra-prime property prices remain largely unchanged from previous years. Two Colorado resorts – Aspen and Vail – claim the top spots for pricing. These two locations have seen strong demand from wealthy domestic buyers looking to take advantage of the natural beauty, outdoor pursuits, and the existing clusters of ultra-high- net-worth individuals Over the past year prices in Aspen and Vail have continued to rise amid sustained demand and low levels of supply.

Some of the most desirable properties often transact without ever coming to to the open market

Kelcie Sellers, Associate, World Research

French resorts account for three of the top 10 ultra-prime locations. Val-d’Isère and Courchevel 1850 both saw positive price growth over the past year. Courchevel*, on the other hand, has seen price falls of 10%. Swiss locations account for half of the ultra-prime destinations, with Verbier seeing double-digit price growth in the ultra-prime segment. For some locations in Switzerland, such as Gstaad, the most desirable properties often transact without ever coming to market. These off-market transactions can see pricing from €40,000 per square metre to over €75,000 per square metre, well above the listed prices for ultra-prime properties of just over €30,000 per square metre.



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