Rapid growth in online sales was reflected in the uptrend of online as a percentage of total retail sales. Despite only representing 21% of retail sales in 2017, online sales climbed to 28% in 2018. This is attributable to the much wider adoption of mobile and easy payment systems.
An analysis of retail sales by product category shows that in 2019 items such as Furnishings / Electronics / Books / Cosmetics had online sales each grossing over 30%. Items such as Shoes & Bags which require direct fitting prior to purchase demonstrated relatively lower online sales proportions below 30%.