"Japan is presently witnessing a surge in inbound tourism. Although an increasing number of repeat visitors are exploring Japanese ski regions, upscale resorts remain underdeveloped, presenting ample opportunities for growth. Forward-thinking industry leaders are investing substantial amounts of capital into promising areas, anticipating significant expansion and heightened demand. These ambitious development initiatives may herald the emergence of additional destinations akin to Niseko, and the outlook for expansion in this sector is promising, paving the way for Japan’s evolution into a sustainable winter resort destination."
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