Spotlight: Branded Residences – 2020
Contains 9 articles"2020 has been a year of change. The branded residential sector looks resilient even as competition grows"
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"2020 has been a year of change. The branded residential sector looks resilient even as competition grows"
"Branded residences offer many advantages in a crowded global marketplace for prime property"
"The branded residential sector continues to expand geographically with more brands entering the market"
"There are more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline"
"The well-established luxury segment remains the backbone of the sector, but other chain scales are on the rise"
"A growing branded residence segment. New non-hotelier brands, from Pharrell Williams to Aston Martin, enter the market"
"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"
"We spoke to three brands active in the sector today about brand reach, ambitions and their responses to Covid-19"
"Covid-19 has transformed the way we live, work and travel. Developers are looking again at their product in response to the changing demand"
"Rod Taylor, Savills International Residential Development Sales"