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Branded residences sector more diversified than ever before
"The branded residences sector has experienced an extraordinary decade of growth, with the number of branded residences increasing by 170%."
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"The branded residences sector has experienced an extraordinary decade of growth, with the number of branded residences increasing by 170%."
"The branded residential sector continues to expand geographically with more brands entering the market"
"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"
"There are more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline"
"The well-established luxury segment remains the backbone of the sector, but other chain scales are on the rise"
"Covid-19 has transformed the way we live, work and travel. Developers are looking again at their product in response to the changing demand"
"A growing branded residence segment. New non-hotelier brands, from Pharrell Williams to Aston Martin, enter the market"
"Rod Taylor, Savills International Residential Development Sales"
"Branded residences offer many advantages in a crowded global marketplace for prime property"
"We spoke to three brands active in the sector today about brand reach, ambitions and their responses to Covid-19"