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Spotlight: Branded Residences – 2020
Contains 9 articles"2020 has been a year of change. The branded residential sector looks resilient even as competition grows"
Tagged Articles
"2020 has been a year of change. The branded residential sector looks resilient even as competition grows"
"A growing branded residence segment. New non-hotelier brands, from Pharrell Williams to Aston Martin, enter the market"
"Rod Taylor, Savills International Residential Development Sales"
"Branded residences offer many advantages in a crowded global marketplace for prime property"
"We spoke to three brands active in the sector today about brand reach, ambitions and their responses to Covid-19"
"The branded residential sector continues to expand geographically with more brands entering the market"
"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"
"Domestic leisure-led locations are experiencing the immediate recovery in performance while larger urban centres continue to be hindered by an absence in corporate and international demand"
"Despite immediate headwinds facing hotels, the underlying fundamentals of the sector continue to support longer-term investment opportunities"
"Google mobility data demonstrates pronounced improvements in travel across leisure-led locations, translating into strong occupancy and ADR performance"