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Spotlight: Branded Residences – 2021
Contains 9 articles"Building on its spectacular growth over the past decade, the global market for branded residences continues to grow"
Tagged Articles
"Building on its spectacular growth over the past decade, the global market for branded residences continues to grow"
"The branded residences sector continues to expand globally, including in ski resorts, where luxury is the focus"
"2020 has been a year of change. The branded residential sector looks resilient even as competition grows"
"Branded residences offer many advantages in a crowded global marketplace for prime property"
"The branded residential sector continues to expand geographically with more brands entering the market"
"There are more than 500 branded residential schemes globally, with 76,000 units combined. A further 400 schemes are in the pipeline"
"The well-established luxury segment remains the backbone of the sector, but other chain scales are on the rise"
"A growing branded residence segment. New non-hotelier brands, from Pharrell Williams to Aston Martin, enter the market"
"Branded residences achieve a premium, on average, of 31% over equivalent non-branded properties, though this figure varies significantly by location"
"We spoke to three brands active in the sector today about brand reach, ambitions and their responses to Covid-19"