Picture the typical resident of a cool apartment building and a toddler or teen may not be the first person that springs to mind. 

But London's residential landscape is evolving, with families increasingly drawn to the modern amenities and child-friendly convenience offered by best-in-class new-build developments. 

We understand the importance of these factors in shaping family life in the city. From kids clubs to a helpful concierge, here’s our rundown of why parents are opting for apartment living:

1. The concierge services offered by many schemes cater to busy families, providing help with everyday tasks like package delivery and appointment scheduling, freeing up time for quality family moments. For example, at Lodha’s Holland Park Gate (pictured), families will also be offered priority meeting room bookings for after school study and benefit from a daily school run service and weekly laundering service for uniform and sports kit.
2. Modern and new-build developments are built to the latest industry standards and are typically more energy efficient than older homes. Sustainability credentials are an increasingly important draw.
3. Developments with dedicated play areas and kids clubs offer a change of scene and scope for socialising on the doorstep. 
4. Communal spaces can encourage interaction among parents, facilitating playdates and childcare collaboration within the development. These communal areas also host neighbourhood events, fostering a sense of community and a sense of place.
5. Green spaces in new developments are a great addition. They provide convenient areas for physical activity, access to nature and educational opportunities for children, and the chance to relax close to home. 
6. Lift access ensures ease of movement for families with young children or elderly relatives, making daily tasks like grocery shopping and pushchair manoeuvres more manageable.

In short, London's new-build developments prioritise convenience, community and modern amenities, and for families they are becoming a popular choice in the capital’s diverse property market.

Further information

Contact Adam Simmonds or Becca Howard