From wellness in the wilderness to micro weddings, innovative farmers and landowners across the country have been finding ways to tap into the demand for UK-based holidays, experiences and events.

It was a market that was growing even before the pandemic and most agree it will continue to develop afterwards. Key to sustained success will be coming up with initiatives that don’t expire once easy international travel returns. Starting small is often a great way to test the lie of the land, so here are 10 ideas to mull over if you’re thinking of branching out in the new year.

1. Campsites Safe drinking water must be supplied and we recommend providing a decent toilet block. Pitchup.com is the most popular booking site and takes a 15 per cent commission.

2. Dog walking Fence off a field (1.8m high is often required by users), provide all-weather parking and a website for online bookings. Charges range from £5-15 per hour. You’ll need change of use planning permission but, as no permanent development is taking place, most planners are in favour. Public liability insurance is essential but inexpensive.

3. Farm vending machines These have no location costs, few staffing requirements and can operate 24 hours a day. This can be a good way to test the market before opening a full-blown farm shop.

4. Outdoor water slides 110m long slip slides require appropriate terrain, sufficient parking and, of course, water supply. You’ll need trained staff (although participants are asked to sign a waiver) as well as public liability insurance.

5. E-bike hire Users have to be a minimum of 14 years old to go on public roads but this doesn’t apply if you’re off road. You could generate further income from helmet, pannier and lock hire. Owners will need storage space, a workshop and will need to ask for a returnable deposit.

6. Ice cream Ideal for dairy farmers in key tourist and coastal areas. Keep an eye on the weather forecast to gauge demand and market the product on social media. Food hygiene training is essential.

7. Co-working spaces Former farm buildings converted into shared working spaces will require planning permission.

8. Micro weddings Intimate venues and instagrammable backdrops are in vogue. Aside from the cost of converting and kitting out barns and outbuildings, in England and Wales you will need a licence for civil ceremonies (cost is around £1,800).

9. Selfies This is a niche market but if films or TV shows have been shot in iconic locations, some landowners are charging people to come and take photos for social media.

10. Branded camping Some landowners are going into partnership with glamping franchises which will help establish and market the site in exchange for a percentage of the takings.

Further information

Contact Simon Foster or Adam Davies

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