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How cinema rooms work in new developments

I’m often asked how cinema rooms in residential developments work in practice. So, as cinephiles, celebrities and creatives celebrate at the Cannes Film Festival this week and next, I’ve pulled together this short guide for those who’d like to enjoy the movies a little closer to home. As you’ll quickly see the way they work varies and, of course, if films aren’t your thing, you could always watch the latest sporting events. I hear there’s a big game on Sunday.

Booking system

Each development will have its own booking system – for some you can book through the building’s own app that also allows you to book other amenities in the building and is open only to people that live there. For others, you’ll book through the traditional at desk concierge who you can speak to in person, call or email.

Who decides what’s playing?

Despite their name, cinema rooms are often set up to be multipurpose and that purpose is up to whoever’s booked the room. Once you’re booked in, you and your group have exclusive use for your allotted time.

Most screens offer all the major streaming services – Netflix, Amazon Prime, BBC IPlayer, YouTube, and so on. For gaming fans, at some schemes consoles are also an option. 

How often can you use it?

Each scheme will have its own rules but they all have one thing in common: ensuring that any resident who wants to book the room has a fair chance to do so. Rules can include being able to book the room for a maximum three hours at a time, not mass booking the same slot (so the same family can’t book the room every Friday night), and needing to book in advance.

Depending on size, the room can also be a good venue for events hosted by the building. Covid restrictions allowing, these can include yoga and social mixers for residents as well as mini showcases for local restaurants.

Now you know how they work, here are some examples:

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