.jpg "Glasgow's Clyde Arc Bridge")
In a recent survey on a city’s appeal to Millennials, which weighed up student population, student retention and rising prosperity, Scotland’s three main cities – Aberdeen, Edinburgh and Glasgow – were listed among the top performing cities in the UK.
Aberdeen has low unemployment, high GVA and a comparatively low cost of living, making it an attractive option for Millennials, both those who grew up in the city, studied at one of its two universities, or who arrived after education. It is soon to be Scotland’s first Gigabit city and a forerunner for digital transformation thanks to the roll out of a £40 million city fibre programme.
Edinburgh is home to more FTSE 100 companies than any other UK city outside London. It is also the location of a higher proportion of start-ups per 10,000 population than the UK average, offering Millennials attractive career opportunities. The city is recognised internationally for its quality of life (2nd), beauty (4th) and dynamism (9th). Within the United Kingdom, Edinburgh is rated for its walkability (1st), green space (1st) and friendliness (1st), according to Convention Edinburgh Statistics.
As a Unesco City of Music, Glasgow’s nightlife scene undoubtedly appeals to Millennials, along with its affordable housing and strong public transport links. The city – ranked recently as the friendliest city in the world and the 8th best to visit by Time Out – offers some of the finest retail and leisure in Scotland with the advantage of easy access to the great outdoors and Scotland’s West Coast.
Millennials – those born between circa 1980 and 2000 – are forecast to make up 35 per cent of the global workforce by 2020. As they surpass Baby Boomers as the largest generation, their influence on the cities we live in and the way we work and socialise is becoming ever more apparent. A city’s ability to appeal to Millennials and retain its graduates creates an attractive talent pool that in turn can draw in global occupiers.
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