While hosting an open house is a relatively new concept in the UK, it can be a worthwhile selling tool. Not only does it provide a great opportunity for interested parties to see a house that doesn’t necessarily suit them on paper, it also allows potential buyers to look around at their leisure, without feeling under any pressure. An open house can also attract those shy buyers who find individual viewings uncomfortable.

Here are our top tips for holding a successful open house.

1. Agree a strategy with your agent

Open houses where tailored strategies have been agreed in advance tend to work best. Your agent should be responsible for letting people know that the event is taking place. There is a range of tools that can be used to do this, from targeted emails to door drops and ads in your local newspaper.

On the day, placing balloons at the bottom of the drive not only helps those planning to come along find you, but it can also generate further interest from anyone passing by.

2. Don’t see an open house as a last resort

Be open to the idea of an open house. They are a fantastic way of spreading the word that your house is on the market and generating interest among suitable buyers. We often recommend holding them during the first phase of marketing.

3. Ensure your house feels like a home

Your home should be looking its very best on the day of the open house: don't leave anything to the imagination of prospective buyers. Make sure it's clean, tidy and clutter free, but don't remove personal items or anything you use day to day. People are more likely to buy somewhere they feel comfortable.

Create a welcoming atmosphere by placing a vase of flowers in your hall, sitting room or kitchen. First impressions count and a few finishing touches can make a huge difference.

4. Be absent – let your agent do the work

Don’t feel that you have to be present at your open house. In fact, we would recommend that you are absent. Having the owners there can make viewers less likely to explore the house as much as they would like to. Your agent will be on hand to answer any questions that viewers have, be it queries about the local area, schools or something more specific relating to the property.

Further information

Find out more about selling with Savills.