Savills Retail Market Overview | 2025

Portugal’s tourism sector has entered 2025 with strong momentum, and Savills brings you the latest highlights from Q1. 

Key- Highlights:

·  The year started strong, with UK, Germany, and Spain leading international overnight stays.

·  The domestic market remains a key driver, accounting for 33% of total stays.

·  Around 500 new hotel rooms opened in Lisbon and Porto, with 7,000+ more expected by year-end - led by the Algarve, Lisbon, and Porto.

·  The sector is evolving, with a clear focus on digital innovation, sustainability, and customer experience.

·  New hotel concepts and international operators are reshaping the landscape, alongside rising demand for wellness and experiential travel.