Publication

Prime UK Residential – Spring/Summer 2024

After what feels like a long winter, we’re starting to see the housing market warm up again as we enter the most popular time of year to buy and sell a home.


If you’re wondering whether it’s the right time for you, our latest research report examines the factors that will influence the market in the months ahead – offering the kind of data and perspective that will help you make an informed decision.

After an unpredictable few years, partly down to high interest rates, we’re seeing more and more buyers return to the market. The question is: will the looming general election slow this down? Lucian Cook looks at how philosophy, politics and economics will make an impact. 

Over in the rental market, demand has outweighed supply for the last three years – but we’re seeing that gradually start to shift, along with a return to more seasonal patterns. Jess Tomlinson examines how slowing wage growth has brought tenants' affordability more into focus and how landlord and tenant expectations have evolved.

If you’re curious about the expectations of buyers and sellers in 2024, turn to our buyer sentiment page to find out more. We surveyed over 1,200 people to find out if buyer commitment had improved, whether budgets were picking up and which property attributes now rank as the most important. 

Whether you’d like to upsize, downsize or settle into a new area, our latest Prime UK Residential report is packed full of expert analysis. Whenever you do feel ready to make a move, our local agents will be here to support you on your journey with dedicated guidance, local insight and honest advice.


Read each section below.

Market overview

The political landscape, the way we think about the world around us and the economic environment are all crucial drivers of the housing market, what does this mean for the prime housing markets in 2024?

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Buyer sentiment

Our latest survey reveals how buyer budgets and commitment to move have changed as mortgage markets have improved.



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What's happening to rental values?

The demand and supply imbalance has begun to ease. We examine what this means for future rental growth.




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London's most desirable neighbourhoods

Our latest analysis compares the capital’s most desirable locations, find out where your neighbourhood ranks.

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Manors, mallards and mill houses, what’s in a house name?

From an Oast House to a Tithe Barn, we take a look at which house names have commanded the highest prices.

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To read more of our Residential Research please visit our Residential Hub

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