Savills

Research article

Savills Global Residential Agent Sentiment Survey: Market matters

While sentiment might be shifting, global agents remain optimistic about their buyers and their activity

 

Furthering trends seen in the pandemic, Savills agents reported that an average of two-thirds of their buyers were searching for properties in resort, coastal, or countryside locations, demonstrating that the search for space continues unabated.

However, city living is by no means over, our agents report that an average of 61% of buyers are also looking for properties in a capital or other large city.

Source: Savills Research


What location are your current buyers looking for?

Source: Savills Research | Note: Respondents could select more than one option

Resort locations tend to have a much larger share of international buyers than other markets, averaging nearly 60% of the total applicants.

Source: Savills Research


The Savills global network reports that

However, there are some notable outliers where domestic buyers account for more than

Average share of total applicants

Source: Savills Research

Compared to last year, over half of the agents surveyed said the share of domestic buyers has remained the same. An additional third of agents reported that the share of domestic buyers had increased. When asked about the share of international buyers compared to last year, the split is much more even. 42% of agents said they were seeing more international buyers. A further 38% of agents said the share of international buyers had remained the same from last year. These international buyers have returned to the property markets in their numbers due to the relaxation of travel restrictions, allowing buyers to visit potential properties in their desired location.



How has the number of international buyers changed compared to this time last year?

Source: Savills Research

When asked about the source countries for their international buyers, the United Kingdom and United States were the most frequently cited, followed by many continental European markets, such as France, Germany, and the Netherlands, along with Canada and Hong Kong.


Top international buyer source countries

Source: Savills Research

All of the markets surveyed were open to foreign buyers, at least to some degree. 46% of the agents reported working in areas with no restrictions on foreign purchases and an additional 48% reported only limited restrictions to foreign buyers.


How open is your market to foreign buyers?

Source: Savills Research