The enduring allure of prime central London
Welcome to our latest Prime Central London report
As lockdown trends continue to unwind, more buyers and tenants are coming back to the heart of London. Economic and geopolitical challenges continue, but those seeking luxury property in prime central London are less reliant on the need to borrow money. Frances McDonald, Associate Director of Residential Research discusses the new challenges and opportunities now facing this rarefied market as the area rediscovers its mojo.
Despite a stalling in the return of the overseas market, property transactions at the top end have hit record highs so far this year. Our data-focused approach details the latest price and transactional activity, while providing valuable historical context to these movements.
Prime central London remains an increasingly good investment to buyers and investors in the overseas markets – but what makes London so desirable? Our agents uncover the charms of its most appealing neighbourhoods and the property styles that buyers are searching for in our London living: a local’s guide.
Whether you’re looking to buy, rent or invest in property be prepared to move fast – the prime central London market is very competitive. Ed Lewis, Head of London Residential Development Sales and Ollie Mellotte, Head of Chelsea Lettings give their take on the market.
Where does London stand in a global context? Our World Research team examine the five factors influencing capital and rental values across the world's most dynamic cities. And don’t miss our piece on the UK’s country house market.