Buyers are prioritising dual-seasonality offerings when purchasing a ski property, and resorts have taken note. Resorts, particularly those at low altitude, have invested in becoming fully dual-season to mitigate the potential impact of climate change and lengthen their season. As buyers prioritise resorts with year-round activities, and extreme weather exposes regional vulnerabilities to climate change, ski resorts are investing in their summer appeal, regardless of altitude.

Two of the highest value, low-altitude resorts, Megève in France and the Austrian town of Kitzbühel, offer a range of summer activities and attractions including golf, wildlife parks and scenic flight tours, as well as the more traditional mountain pursuits of climbing, hiking and mountain biking. Val d’Isère and Verbier, two high-altitude, prime Alpine residential property resorts, are also continually implementing new measures to attract and retain visitors throughout the year.

The French resort of Val d’Isère has the largest artificial snow-making facility in Europe and an extensive summer activity offering, even though it boasts high-altitude runs, guaranteed snow cover and one of the longest ski seasons. Throughout the summer, visitors can try sports such as paragliding, climb the two via ferrata routes or hike through the Vanoise National Park. The resort is known for its 14 mountain biking trails, three of which are dedicated to e-bikes. It also has a bike park stretching across Val d’Isère and Tignes, providing 160km of trails. Most recently, Val d’Isère co-hosted the summer 2021 E-bike Festival, attracting bike enthusiasts across the globe and giving the resort the opportunity to showcase its dual-season offering.

Verbier, in Switzerland, has also evolved to offer a variety of summer activities to enhance its dual-season appeal. Beyond the more traditional offerings of rock climbing, mountain biking and white-water rafting, Verbier has additional activities ranging from the extreme water sport, hydrospeeding, to a children's summer camp, Les Elfes International, and the Inspire Yoga Festival. It has also hosted an e-bike festival for the last three years and a classical music festival since the 1990s. These truly dual-season offerings will continue to attract visitors and buyers to the region throughout the year.

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