Responding to change

Unexpected events have a way of shaking the UK housing market. From Brexit to stamp duty reforms, we thought we might have seen it all. But nothing could have prepared us for Covid-19.

If I look back a few months to May, before we started to slowly ease out of lockdown, I wouldn’t have expected to be writing such an optimistic foreword to our annual flagship research publication. But in what continues to be an extraordinary year, demand for UK prime residential property has never been so high.

With that in mind, the theme of this publication focuses on commitment, and how changing attitudes to work-life balance are accelerating activity in the prime housing market.

Over the summer, we would normally pause for breath as buyers and sellers enjoy their holidays and the market becomes quieter. But this year we advised sellers not to wait. With fewer people leaving the UK and more enjoying a staycation, the market has remained buoyant.

So as we enter the autumn months, we’ve learned to expect the unexpected. While neither I nor our researchers can predict the future, our analysis and insight over the past six months means that we’re arguably better positioned than anyone to share our vision of what lies ahead for the market.

Our latest Prime UK Residential report covers it all – whether you’re a Londoner reconsidering your work-life balance, a city-dweller eyeing up the country for more space, or a landlord looking for new tenants. We hope our insight and predictions can help you with your property decisions.

_{Read the articles within Prime UK Residential – Autumn 2020 below}