Invest, improve, adapt

Investment is critical within the ski industry. This includes infrastructure investment to open new ski lifts, snow-making technology to provide assurance of snow, or new residential developments, hotels and leisure facilities to encourage tourism.

All forms of investment can help drive property values. Nowhere is this more evident than in the Alps, where more than 100 new ski lifts opened last season and close to this number are set to open again for the 2019/20 season.

Ski visitor numbers globally are once again on the rise, while prime property values have generally moved upwards during the past year, despite Brexit uncertainty and a fall in the value of sterling.

The ski industry still faces long-term challenges, namely global warming and lower skiing participation among younger generations as much of the developed world’s population ages. The industry continues to adapt, and further investment will be necessary to ensure that resorts remain resilient against these changes.

In this report, we discuss national housing trends in the major Alpine markets, look at which resorts are the most resilient, speak with a ski lift operator, look at trends in the second home market for ski properties, and analyse where the most expensive prime ski properties are located.

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