Branded residences continue to gain momentum across Asia Pacific, positioning the region as one of the world’s fastest-growing and most dynamic markets for luxury, lifestyle-led residential development.
Asia Pacific: A Key Growth Engine
The branded residences sector is experiencing sustained global expansion, with the total number of schemes worldwide expected to reach 910 by the end of 2025, representing 19% year-on-year growth. Asia Pacific has emerged as one of the most significant contributors to this growth.
Over the past five years, branded residences in Asia Pacific have increased by 55%, underpinned by strong development pipelines in Vietnam, Thailand and India. This growth reflects rising demand for service-oriented living, increasing domestic wealth, and the continued appeal of globally recognised brands.
Resort-Led Demand Driving APAC Supply
Resort destinations continue to play a defining role in the Asia Pacific branded residences landscape. Across Southeast Asia in particular, a substantial share of new developments are located in resort and lifestyle destinations, where branded residences align closely with tourism, wellness and leisure offerings.
Markets such as Thailand, Vietnam and Indonesia are seeing heightened activity as buyers seek flexible, lock-up-and-leave homes supported by hotel-style services, while also benefiting from strong long-term investment fundamentals.
Urban Markets and Brand Expansion
Alongside resort growth, Asia Pacific’s major cities are increasingly attracting branded residential development. Urban markets benefit from international connectivity, established luxury residential demand and growing appetite for branded living as a point of differentiation.
Globally, both hotel and non-hotel brands continue to expand their residential presence, and Asia Pacific is no exception. While luxury hospitality brands remain dominant, the region is also seeing growing interest from lifestyle, wellness and design-led brands, reflecting evolving buyer expectations.
Premium Performance and Long-Term Value
Savills’ Global Brand Premium Study confirms that branded residences continue to command a global average premium of 33%, with resort locations achieving the highest premiums at 39%. Established and emerging cities both average 30%, reinforcing the resilience of the branded residential model across market cycles.
In Asia Pacific, premiums are closely linked to quality of execution, brand alignment and location, with well-designed schemes continuing to outperform their local residential counterparts.
Outlook for Asia Pacific
With strong pipelines, expanding brand participation and increasing buyer sophistication, Asia Pacific is set to play a defining role in the next phase of growth for branded residences globally. From resort-led destinations to emerging urban markets, the region offers compelling opportunities for developers, investors and owner-occupiers alike.
Savills’ teams across Asia Pacific combine local market expertise with global insight, advising on development strategy, brand selection and residential sales across the region.