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The Geography of Luxury Retail: 2018 Outlook

Welcome to the Savills Global Luxury Retail 2018 Outlook

This edition delves into the geography of luxury retail; identifying which cities have had the most luxury store openings this year, what markets offer attractive expansion opportunities, and where are the emerging investment markets in Europe. We also detail our 2018 outlook for the global luxury retail property market.

The unexpected bounce in luxury spend this year, with forecasts through to 2020 revised upwards, should feed positively into occupational demand in 2018.

Improved luxury spend by Chinese consumers points to a resurgence in store requirements in China, and in those markets that receive high numbers of Chinese tourists, such as Hong Kong and Macau. However, this activity will be relatively constrained compared to historical highs with the focus very much on the prime retail locations in these cities.

Globally, however, 2018 will see a greater focus on strategic and underrepresented markets. This is reflected in the target cities identified by luxury brands. Savills track the active requirements of 30 luxury brands globally, with the top target cities in Europe being Frankfurt and Munich, with Paris and London also featuring in the top five. In terms of global targets it is the US markets that dominate with Miami, New York and Los Angeles all identified as key cities for new store openings in 2018–19.

With our unrivalled knowledge of brand requirements and new entrants into the market, we are best placed to advise and provide in-depth insight into the key established and emerging markets.

This is further bolstered through thought leadership and market intelligence from our specialist luxury retail research team. In recent years we have worked with a range of clients within the luxury retail sector and advised on a number of high profile transactions highlighted within this brochure. Our unique global offering positions us to simultaneously advise on locations, values and key property criteria throughout all major cities across the globe.


Global Luxury Retail Cities

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Global Luxury Retail Cities

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