Savills

Publication

Hangzhou Retail Q3/2024

Hangzhou Retail Q3/2024

“Amid challenging economic conditions, most projects concentrated on maintaining occupancy, while the overall vacancy rate was affected by new supply.”

JAMES MACDONALD, SAVILLS RESEARCH



New supply enhances night consumption experiences

• Retail sales totalled RMB494 billion in the first eight months of 2024, up 1.0% YoY. General retail sales and F&B were up 0.7% and 2.2% YoY, respectively.

• Two new projects were launched in Q3/2024, adding 132,000 sqm of new supply to the market, and bringing the city’s stock to 8.07 million sqm.

• Newly launched projects have significantly impacted consumption by boosting night economy activities, such as concerts and bars, increasing customer footfall and extending their stay in the area.

• The citywide vacancy rate grew by 0.6 ppt QoQ to 10.5% in Q3/2024, up 0.1 ppt YoY.

• First-floor rents remained unchanged in Q3/2024 at an average of RMB14.2 psm pday, up 0.2% YoY.

• Three projects are expected to launch in Q4/2024, bringing 236,000 sqm of new retail space to the market.