THE BORDER WAS REOPENED IN Q4/2022
Since the Taiwanese government lifted COVID-19 restrictions in mid-October last year, the tourism market has gradually reopened. As of Q1/2023, the number of visitors to Taiwan reached approximately 1.1 million, approximately 40% of total tourist numbers during the first quarter of 2019. However, inbound tourists from Japan and China witnessed a sluggish recovery due to the depreciation of the Japanese yen and political factors as the cross-straits tourism market remains closed. According to Taiwan Tourism Bureau’s forecast, the inbound tourist target for 2023 is six million, which is approximately half of the number seen before the pandemic.