REBOUNDING TOURIST NUMBERS BOOSTING RETAIL AND HOSPITALITY DEMAND
It was four full months since border reopened, and Hong Kong has welcomed 7.3 million visitors (5.7 million from Mainland) over the period, representing around 30% of pre-COVID levels. After a ‘disappointing’ Easter Holidays when departing Hongkongers (1.58 million from April 4 to April 8) significantly outnumbered incoming Mainland tourists (270,000 over the same period), and many retail and F&B outlets reported declining sales over the period, the Labour Day Golden Week fared better, with 630,000 Mainland tourists coming to town over the 5-day festive period, around 50% of 2019 levels over the same period. Luxury retailers were the main beneficiaries with most reporting sales reaching 70% to 80% pre-COVID levels, while some even fully recovered 2019 Labour Day Golden Week sales. Some F&B operators also welcomed waves of Mainland tourists, given they were traceable on Xiaohongshu. Nevertheless, other retail sectors were mostly muted as Mainland tourists spent rest of their time touring around rather than shopping.