India was self-sufficient in toy manufacturing till 1980. Opening of economy in 1990s resulted in the entry of toys manufactured in China, Hong Kong, Taiwan, Netherlands and Sri Lanka.

The government of India is now urging start-ups and entrepreneurs to develop “toys and games, for India and of India” to meet the growing domestic demand, minimize imports and increase India’s share in the global toy exports.  

It is making efforts to boost the toy industry like raising import duties, issuing Bureau of Indian Standards (BIS) for import of toys and financial incentives & subsidies for domestic toy manufacturers. Many State governments have already started inviting global toy manufacturers to set up manufacturing units in their respective states.  

Savills India and Aequs Infra brings to you Making Headway: Toy Manufacturing Sector in India that aims to help toy manufacturers, investors and real estate developers gauge the growth potential of toy manufacturing sector in India.


Acknowledgment 

Savills India would like to acknowledge and thank Aequs Infra for their insights and expertise during research.  Our special thanks to Mr. Kishore Rao, CEO, Aequs Infra for enriching the report with his valuable inputs.