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2024 China Retail Trend report - Breathing leisure into life

"Chinese consumers are currently navigating more complex and challenging economic conditions than ever before. In response, individuals are actively seeking escapism, entertainment, and relaxation during their personal time. The market is swiftly adapting to this demand, reassessing developments, renovations, operations, and brand strategies. Savills has recently released its 2024 China Retail Trend report, providing insights into emerging trends and forecasts for the new year."

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