The branded residence advantage
"Branded residences offer many advantages in a crowded global marketplace for luxury property"
Savills World Research
Tagged Articles
.png)
Supply: global distribution and sector characteristics
"There are more than 400 branded residence schemes globally with some 55,000 branded residential units combined. Here we analyse their distribution and characteristics"
.jpg)
The premium of a branded residence
"Prices peak in cities where a luxury brand appeals to the newly wealthy."
Spotlight: Branded Residences
Contains 6 articles"Adding value in a competitive global marketplace for prime property"
.png)
The branded residence price premium
"Our analysis shows an average premium for branded residences over non-branded product of 31%, but this varies significantly by location"
.png)
The future of branded residences
"As the sector matures, a brand alone can no longer be counted upon to generate a premium and new non-hotel brands will give hoteliers a run for their money"
The future of branded residences: demand
"HNWIs and emerging market wealth will continue to drive expansion of the sector"
Branded residences: case studies
"Four examples of branded residence developments from around the world"
.jpg)
Owners want their second homes to pay
"Buyers are now prioritising rental income over exclusivity."
The market for additional homes: a decade of change
"Rental returns have overtaken holiday usage as the primary driver for second home purchase"
.jpg)