Savills, acting on behalf of landlord Places for London (Transport for London’s property company), advised on the deal, which saw Future Stores, advised by Newmark, agree a 10-year lease. This strategic collaboration underscores the mutual vision shared by Future Stores and its partners to elevate the shopping experience through innovation and creativity.

Situated in a prime location above Tottenham Court Road Elizabeth line station, Future Stores' flagship establishment spans an impressive 4,710 sq. ft across the ground and basement levels. With esteemed neighbours – including Outernet, Foot Asylum, United Colours of Benetton, and Reserved – Future Stores stands poised to revolutionise the traditional retail experience with its innovative approach to brand engagement.

The visionary concept behind Future Stores centres around the convergence of cutting-edge technology, data analytics, and immersive brand experiences. Boasting state-of-the-art LED screens and sophisticated data-driven insights, the store serves as a dynamic platform for brands to captivate audiences and drive impactful marketing campaigns.

In the traditional marketing model, brands must invest in media to raise awareness, media and experiences to drive consideration, and world-class retail to convert. Future Stores effectively brings all three under one roof, flattening the marketing funnel and empowering shoppers to immerse themselves in the world of their favourite brands.

Engin Celikbas, Managing Director of Future Stores, comments: "Our vision for Future Stores is to redefine the intersection of retail and media, offering brands unparalleled opportunities to connect with consumers in a dynamic and memorable way, we are thrilled to bring our expertise to Oxford Street and continue shaping the future of retail media.”

Sam Foyle, Co-Head of Global Retail at Savills, comments: “Future Stores making its stamp on Oxford Street comes at incredible timing while this prime retail pitch goes through the biggest transformation the district has seen in decades. Today’s deal is one of many of high-profile deals that we are seeing on the street, and with vacancy rate now at record lows, competition for brands to grow their presence here will become even more fierce.”

Callum White, Associate in Central London Retail at Savills, adds: “Stores in an ultra-prime location such as this one are like gold dust – we are seeing huge levels of demand from brands from all over the globe to be right and centre, captivating audiences, which is why Future Stores is essential for Oxford Street. It’s a completely unique proposition tapping into the billion-pound pop-up industry, enabling brands to tell their story on a scale that we haven’t seen before.”

Daniel Lovatt, Director of Asset Management at Places for London, said: “We’re excited to welcome Future Stores to our estate, with their new store situated in an iconic part of London with the Elizabeth line on their doorstep. We look forward to seeing how they use the space innovatively to bring forward their first flagship store.”

James Ebel, Vice Chairman at Newmark Retail UK & EMEA, who advised Future Stores said: “This prime and impressive Oxford Street location is absolutely ideal for Future Stores' strategy. The brand's arrival to one of the world's most popular shopping destinations follows a trend of North American retailers we are advising who are turning their attention to expansion in the UK and Europe as they realise the opportunities it will bring to their businesses.”