Meanwhile, when Coco Chanel moved into The Ritz Paris in the 1930s she liked it so much she stayed for over three decades.

The devoted care and attention to detail showered upon guests at world-leading hotels is often the reason HNWI and UHNWI choose to make them their permanent address. The desire to take home the exclusive lifestyle that luxury hotels offer partly explains why the branded residential sector is set to grow by approximately 100% over the next seven years. For many, purchasing a home with an affiliated hotelier brand that they have come to know and love means that they trust it will deliver the same exceptional services and amenities and provide an equal level of comfort.

It is not just five-star hotel brands who have their name above the door now, as luxury fashion and restaurant brands such as Elie Saab and Cipriani also moved into the space, offering their loyal customers and collectors a way to take up permanent residency within the worlds these brands have created.

From the design of the soft furnishings to the signature beauty products in the powder room or the designer uniforms worn by the chauffeurs, every detail has been carefully curated to uphold the lifestyle these brands are offering.

Further information

Contact Tom Bryant or Jamie Adam

Read our latest analysis on the branded residential sector here