From an outsider’s perspective London’s geography can be overwhelming – and an area’s distinguishing feature may seem to be nothing more than the colour of its tube line. But look further and you’ll find a haphazard cluster of neighbourhoods and villages, each with an individual sense of community and identity. 

And once you find the London neighbourhood that suits you, and begin to put down roots, you may never want to leave.  

According to our analysis of Savills sales in 2023, over four in every 10 home movers across prime London were moving within the same local area. That figure rose to over three-quarters in some postcodes, with neighbourhoods in East and North London coming out top for their staying power. 

Which neighbourhoods have the strongest staying power? 

Canary Wharf ranked top overall, with 76% of domestic prime buyers moving from within the local area last year. Canary Wharf particularly appeals to younger buyers – around two-thirds of prime buyers are under 39 – thanks to the value on offer (by London’s standards) and access to the City, with the DLR, Underground and Elizabeth line, alongside the Thames Riverboat for a more scenic commute. 

For the prime markets, the average price per square foot for second-hand properties in Canary Wharf is £660, compared to the North & East London average of £900, making it a popular choice for those looking to move without losing strong connectivity. 

Wapping ranked second, with 67% of buyers moving from within the area. A blend of the contemporary and historic, Wapping attracts a lot of demand from couples, as well as young corporate professionals who have grown up in the area and want to bring up their own children in the neighbourhood. 

For the prime markets, second-hand properties in Wapping cost an average of £850 per square foot. 

Wimbledon ranked third for its staying power, with 62% moving within the local area. Home to a large amount of green space, popular shops, independent cafés and pubs, it appeals to growing families, downsizers and empty nesters who already live locally. There’s a close-knit village feel that gives residents a taste of the country while being conveniently located for all that the capital has to offer.

There’s also a surprising variety of property, catering for buyers throughout their property journey. There are contemporary flats, maisonettes and smaller Victorian terraced homes, ideal for first-time buyers and second steppers, as well as larger townhouses and detached homes, many of which have a private garden.

For the prime markets, the average price per square foot for second-hand properties in Wimbledon is £880.

London – a global city with real local appeal.

Further information

Contact Frances McDonald