More and more people are renting large houses for big family and friends get-togethers – one of the many changes we’ve seen in the UK leisure sector since the pandemic.

A chance for everyone to gather and stay under one roof, these modern-day house parties could be a useful source of income for rural estates, or anyone, for that matter, with suitably spacious accommodation to hand.

Here are six steps towards creating the perfect venue:

1. Consider the market. Families tend to get together during school holidays and for specific celebrations like Christmas and milestone birthdays or anniversaries. If you need more continuous occupancy, it’s worth looking at stag and hen parties, young professionals, and themed breaks such as wellness or activity holidays. Who you want to attract will affect how you fit out the house as well as how you market it.
2. The wow factor. Visitors want to stay somewhere that feels more impressive than their own home. As a general rule, bedrooms should have that boutique hotel look, while the kitchen and living areas should combine comfort with quality. Details such as a fabulous coffee machine or wine fridge can help. Remember there will be wear and tear whatever market you are aiming for, so budget accordingly.
3. Find a USP. How will you stand out from the crowd? Can you provide a games room, hot tub, cinema room or an outdoor cooking area, for example? It’s a good idea to look at what other properties nearby don’t have, and supply that if you can.
4. Market yourself well. Before deciding whether or not to use an agency, and which one to go for, think about your branding. If yours is a premium offering, you should be listed on an agency site that reflects this. It’s important to create good PR, and working with a social media expert is highly recommended.
5. Think beyond your walls. Scenic locations will always be popular but a great house can be a destination in itself. Make sure you highlight space and privacy as well as any popular attractions nearby. Offering experiences at the property such as yoga classes or fishing trips for guests to book will help you stand out, and at the very top end of the market could be included as part of the deal.
6. The right staff for the job. It’s possible to outsource everything from an agent to let it, a company to clean it, and a local manager to look after your guests’ every need on the ground. Where your personal skills lie and how much time you can commit will influence how you manage the property but it’s worth consulting with experts at some point to make sure you’ve got the bases, such as the right insurance, necessary licences, and health and safety checks, covered.

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Further information

Contact Simon Foster or Adam Davies