Alongside the historic perfume houses of Fragonard, Galimard and Molinard, the annual Rose Exhibition (May) and Fête du Jasmin (August) boost the town’s reputation further, as do its links with Coco Chanel, Edith Piaf, Christian Dior and a host of celebrated artists, writers and public figures.

The local mayor has lead vast new development and regeneration programmes for the area, securing central government funding for the project known as “Action cour de ville” which focuses on updating central village properties to ensure suitable living space and retail units alongside a wider project for public gardens, a food hall, better parking, a multiscreen cinema and shopping facilities making sure local residents and visitors alike will not miss out on any amenities.

Situated 20 km north of Nice and set within the hills, Grasse benefits from a sheltered microclimate, as well as a plentiful water supply from the Siagne canal, which together ensure perfect conditions for extensive flower production. Producing close to 27,000 tonnes of Jasmine annually, the flower industry dates back to the 16th century, along with perfumeries such as Galimard, which was established in 1747 and is just one of the 30 perfume factories in the area.

Indeed 2020 saw the cosmetics giant Lancome purchase a historic organic estate in Grasse, renamed as the “Domaine de la Rose”. Likewise Chanel and Dior both hold estates in Grasse and don’t forget, this is the home of the iconic Chanel No 5.

Alongside a charming town full of winding streets, fountains, painted houses, markets and boutiques, not to mention an 11th century cathedral and incredible views, you will find an intriguing history and a remarkable industry. With a turnover estimated at circa €600 million a year and producing over two-thirds of France’s natural aromas and apparently up to 50% of the world’s base aromas, Grasse is a town quite definitely ‘on the map’.

With such an incredible setting and history, it is no surprise that property here includes historic estates, grand villas, Provençal architecture and incredible gardens. The area is popular with residents looking for greater space, more land, breathtaking views and a little respite from the summer coastal temperatures.

To discuss your search in more detail, or for further details regarding any of the properties mentioned, our multi-lingual and knowledgeable teams based locally and throughout the Riviera would be delighted to assist you. Contact us today.