The Savills Blog

The importance of well-timed photography

Thorpe Hall, Wycliffe, County Durham

Spring is traditionally when the housing market comes back to life. It's this time of year that many buyers begin their hunt for a new home, while vendors, aware that their properties will have more kerb appeal when the weather is better, decide to sell.

Better weather also means better photography: many vendors hold off until spring precisely so they can get the best possible images of their home and garden. Indeed, my advice for anyone planning a move in the next year is to take the photos now. That way, if you decide to sell in the autumn or winter, you won’t be delayed by the one factor that is out of our control: the weather. 

There's no doubt that good photography is absolutely key to a sale. With almost every property available on the internet to view and compare with others at the click of a button, each has a second, perhaps two at most, to make an impression.

Strong photography also adds a new element to the marketing campaign, opening up opportunities for editorial and exposure through picture-led social media platforms such as Instagram. As agents, we need the photography to drive buyers to pick up the phone, so we can do our job and sell the viewing.

One of the key factors when choosing an agent, therefore, should be to look at their offering online and ensure you find one that uses photographs of well-lit rooms taken from the best angles and, where possible, the front of the house is in full sunlight. 

We are confident that buyer sentiment will outlast the sunshine this year, but the best photographic opportunies will always be seasonal. So plan ahead and strike while the iron – and sun – is hot.

The following properties are all good examples of photographs taken at this time of year.