The Savills Blog

Victoria's Secret celebrates opening of the first flagship store in China

23 March 2017

Following its China debut in 2015, Victoria’s Secret is now opening a full-range flagship store in Shanghai, the first in the mainland market. This is only the beginning of what promises to be an amazing journey.

Victoria’s Secret opens the first full-range flagship store in China

Grand Opening: 8 March 2017

Lippo Plaza, 222 Huaihai Road (M), Shanghai

Sexy and sweet, classic and mysterious...these are the words that embody the charm of Victoria's Secret.

The lingerie retailer has worked exclusively with Savills to progressively explore the Chinese market.

Since Savills first introduced Victoria’s Secret Beauty and Accessory to the mainland China market in 2015, it saw immediate success. Now Victoria’s Secret is taking an exciting step by opening its first full assortment store in the local market, satisfying the demand of Chinese female consumers to stay at the forefront of international fashion.

Victoria’s Secret store at Lippo Plaza

A giant 2,500 sq m cube spanning four floors houses a full range of lingerie, fragrances, beauty and sleepwear products culminating in a world which celebrates femininity, whimsy and beauty.

Walking into the store you are greeted with the scent of Victoria’s Secret. Looking up, a chandelier sets the tone for the rest of the store. Walking up the spiral staircase, you watch the Angels strut down the runway.