St John’s Wood has a fantastic variety of properties on offer and knowing which buyers to appeal to is vital when selling your home. Here are our top tips for selling your property in St John’s Wood.

1. First, think about who might buy your property, then try to tailor your space to appeal to the main group without alienating others. If you’re close to the station and feel a professional couple would be ideal, turn the spare room/office back into a proper bedroom and make space for a workstation elsewhere in the house. This way, the house would still appeal to a young couple with a small child, or downsizers who want space for visitors.

2. The St John’s Wood property market is fiercely competitive and first impressions always count. Little touches such as cleaning windows, clearing clutter, tidying the garden and painting the front door with a fresh coat of neutral paint will help create good first impressions, and help your property to stand out.

3. If you are aiming at the family market, make sure your home is family friendly: storage is a must and keep the garden clear and accessible. If you have children, don’t shy away from letting this show. Children’s paintings on the wall or a few scattered toys give a great impression and can quickly make your home lived-in and loved.

4. If your property is vacant and unfurnished, it is worth dressing it for viewings so that potential buyers and investors can see what the rooms can take; it can be tricky to imagine a double bed in an empty, smaller room.

5. Do your research. Prospective buyers like to be aware of whom they’ll be living in close proximity to. For instance, people viewing a flat will always want to know who lives upstairs or next door.

6. Buyers in St John’s Wood love period features, so when decorating or furnishing your home, don’t hide them as they can be strong selling points. Embrace your property’s original qualities, such as the fireplace, tiles, cornicing or restored brickwork.

Further information

Contact the Savills St John's Wood office for more details.