Mayfair’s exclusive reputation makes it very attractive to international buyers and investors. Here are our top tips for marketing your property in Mayfair.

1. The presentation of your property is of paramount importance, and the effect of a well-kept, clean, tidy and clutter-free property can never be underestimated – first impressions always count.

2. The level of buyers in the Mayfair area is such that a high standard of workmanship is expected as well as the meticulous upkeep of prestigious and Listed buildings. Read up on the rules regarding Listed buildings and be prepared for questions.

3. With more than 66 per cent of Mayfair buyers* coming from overseas, the emphasis is on porterage and good security. Equally, well-maintained and well-lit communal areas will often determine a prospective buyer’s initial impression of the property.

4. Mayfair’s central and incredibly well-connected location makes it very attractive to buyers and investors. If your property is unfurnished, it’s worth dressing it for viewings so that investors can see what the rooms can take; it can be tricky to imagine a double bed in an empty, smaller room. Your agent will be able to help with contacts of local companies that specialise in furnishing empty properties.

5. Some international buyers request fully furnished properties which they can easily move in to with little more than a toothbrush, so it’s well worth considering this as an option when preparing your property for viewings.

6. If you are marketing a leasehold property, the involvement of an additional management company can mean a more complex and time-consuming sale. Having your solicitor instructed and ready to act once a sale is agreed can speed up the process.

*Source: Savills Research

Further information

Contact the Savills Mayfair office for more details.