It may not be the first thing that comes to mind as one of the most important features of a shopping centre but the effect of a good car park should not be underestimated. After all, it is for many customers, the entry point and start of their retail experience and landlords need to ensure it is a good one.

We have seen average footfall decrease slightly across UK shopping centres but increase on retail parks. The ease of parking at out of town retail parks is a key factor for these changes.

So what makes a good shopping centre car park? Wide spaces are always ideal and clear signage throughout which includes indication of levels where spaces are available. Good lighting and a clean environment are also important. Westfield London has got the car parking experience spot on.

Payment is an interesting issue. There are a number of reasons why shopping centres do charge but I think the key issue is that if you’re going to charge customers to park make sure the facilities are worth paying for. Furthermore, payment machines should be simple, quick and easy to use.

To ensure we keep customers coming back to a shopping centre it is vital they have a positive parking experience – they may not remember all the small details that go into making a good car park but they will remember a negative one.

Further information

For more details, contact Savills Retail.